SIMI VALLEY, Calif., Nov. 8, 2016 – Xavient Information Systems, a leading information technology provider to the cable, telecommunications and over-the-top (OTT) industries, announced today it was named a finalist in FierceMarkets’ fourth annual Fierce Innovation Awards: Telecom Edition. The Fierce Innovation Awards is a carrier-reviewed awards program from the publisher of FierceWireless, FierceTelecom and FierceCable. Winners will be announced on Nov. 17.
Xavient was one of two companies named finalist in Digital Media and OTT Monetization category, for its Xavient Analytics Engine (XAE) offering.
“Traditional and classic tactics to analytics deliver ample analysis after the event,” said Saif Ahmad, president of Xavient Information Systems. “While there’s some merit in this approach, business leaders need information to make complex decisions in real time. Real-time predictive and prescriptive analytics, powered by Xavient’s Analytics Engine, offers a solution that many telecommunications companies have found useful in their hypercompetitive marketplace.
Xavient’s Analytic Engine addresses the single-most important challenge facing today’s OTT market: addressing customer concerns and enhancing customer experience. Xavient’s engine was designed to aggregate countless threads of customer interactions – be it a chat, a tweet, an email, voice mails, voice transcripts, payment habits or logs and social feeds – into a single, all-encompassing data ocean on which telecommunications companies can mine information to better serve customers.
With a profound impact on the bottom line, the Xavient Analytics Engine addresses both cost and revenue issues. From the revenue side, it contributes heavily by spotting viable upsell opportunities. By analyzing and predicting sticky free trail outcomes, it helps convert trial users to subscribers. By analyzing the “preferences” and “likes” of subscribers, it feeds the product, pricing and bundling algorithms. Ad monetization is one more area where the engine plays a vital role in enhancing revenue potential by aggregating content view metrics. On the cost side, XAE identifies top issues on continuous basis to help arrest customer churn. XAE even helps identify those customers who might have financial issues, and helps prevent paying of overdue charges that occur later.
“If the customer is a company’s No. 1 priority, then innovation needs to address ways to improve those interactions and predict customer needs,” said Rajeev Tandon, CEO of Xavient Information Systems. “The driving force behind the Xavient Analytics Engine is enhancing the customer experience. Our technology allows for every customer interaction, as well as even every chat, email, tweet and more to be funneled for use in a sentiment analysis that allows telecommunications companies to make more informed decisions.”
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